AIDA Cruises makes its debut as an exhibitor at the OMR Festival


From May 9th to 10th, 2023, the OMR Festival will open its doors in Hamburg. It is the largest gathering of digital executives in terms of visitor numbers in Germany and among the top 3 in all of Europe. Tens of thousands of visitors and over 800 top-class speakers and stars of the digital and marketing scene are expected in the Hanseatic city. The OMR event is known for an exciting mix of big stages, master classes, side events, guided tours and live concerts in the exhibition halls and across the city.

The AIDAstella in port of Hamburg

AIDA Cruises will be exhibiting for the first time this year and will surprise “Gen Z” among others with a stand concept full of experiences and emotions. The cruise company invites visitors to the #OMR23 to embark on a cruise on site, to feel the freedom of the sea and to experience the AIDA on-board feeling in all its facets.

After checking in at the stand, the short trip with AIDA starts. Guests can try lying in the AIDAcosma show cabin. The AIDA gourmet sponsors, Felicitas Then and Franz Schned, and the second-placed bartender of the seas, Norylin Candolita, provide a culinary insight into the diverse gastronomy on board the ships. A deep breath on the terrace and at the latest when you look through the telescope, the desire to travel strikes.

In a master class, AIDA Cruises provides exciting insights into the world of cruises and digitization. If you want to be there, you have to apply and with a little luck you will be one of the 200 participants.

The OMR Festival provides impetus for new trends and standards in the digital industry. AIDA Cruises has also relied on innovation and digitization in guest service for years. By digitizing processes and using the latest technological innovations, the holiday experience for AIDA guests has been made even more comfortable and personal. An optimal connection between online and offline experience leads to the highest customer satisfaction and a holistic holiday experience for the guests.

The OMR Festival 2023 will take place from May 9th to 10th, 2023 in the Hamburg Messe. The AIDA Cruises booth is in Hall B6.

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